Vertical Publisher Deal Sites Poised for Growth in 2012
December 21, 2011
SANTA CLARA, CA--(Marketwire - Dec 21, 2011) - NimbleCommerce, an enterprise local commerce and group-buying platform, today announced significant momentum in providing its "white label" e-commerce platform to a number of leading vertical interest publishers. Some of the most successful NimbleCommerce powered sites include GolfNow, 8moms by Kidville, Restaurant.com, and RestoBoom.com.
Deals Work Well for Vertical Publishers
Vertical publishers realize they can provide a better match of offers and advertisers to their customer base than general interest deal sites. Customers already trust vertical publishers for information and recommendations related to their area of interest -- deals and vouchers are a logical addition to an already engaged audience.
For vertical publishers, NimbleCommerce provides a number of advantages, including the ability to integrate deals tightly with content offerings. For instance, publishers can offer the convenience of single sign-on, tie in to existing merchant portals and publisher content, and seamlessly deliver experiences and deals to mobile devices. NimbleCommerce also supports multi-merchant deals that comprise an entire experience, such as "stay and play" golf weekends with restaurant deals included, or multi-priced packages to fit a variety of budgets.
"We're ushering in Daily Deals 2.0, a new wave is all about targeting offers to the right consumers," said Prashant Nedungadi, founder and CEO of NimbleCommerce. "Because they know customers and merchants in their spaces so well, vertically oriented affinity groups are in the perfect position to capitalize on the shift."
Building Lasting Bonds Between Local Merchants and Loyal Customers
NimbleCommerce and its customers in the vertical space are teaming up to provide discounts on a wide variety of products and services, including:
- GolfNow, through its DealCaddy service, offers discount tee times and deals on everything from golf-destination travel to lessons and equipment.
"We focus exclusively on golfers, so we know our customers and we know the merchants in the space," said Will McIntosh, vice president of product development for GolfNow. "That means we can have a positive impact in forging ongoing, loyal relationships between local merchants and golf aficionados. Plus, NimbleCommerce gives us many ways to differentiate from 'one hit' deal sites by helping us provide a wide range of deal options and bundles that our audience loves."
- With the tagline "Happy Moms, Happy Families," 8moms by Kidville offers deals on restaurants, spa services, family activities, and more. One of 8moms, each with her own personality and style, present each deal. Buyers get connected to deals that resonate, time and again, and merchants benefit from building ongoing customer relationships.
- Restaurant.com, the leading provider of restaurant savings nationwide, has been supplementing its core business using the NimbleCommerce platform. Since 1999, Restaurant.com has provided diners with great value while helping restaurant owners promote the new and unique aspects of their business.
- RestoBoom.com presents restaurant daily deals in Montreal, Canada and surrounding areas, and is taking advantage of extensive international support within the NimbleCommerce platform to serve customers and merchants in English and French.
NimbleCommerce is the largest enterprise local commerce and marketing platform that connects media companies to local merchants and buyers. The company enables audience owners and large publishers to create new revenue streams through daily deals, vouchers and other transactional coupons. Its services include secure e-commerce platform with group buying dynamics, powerful coupon redemption system for merchants, merchandising and promotion system, syndication platform, mobile support, email campaign management, and robust analytics and reporting.